An armed perpetrator is reported on a campus. A fire erupts in a government building. A demonstration escalates in intensity and becomes unruly. These incidents all share one thing in common - they are crises!

For the organizations and individuals tasked with responding, communications will become a determining factor in successfully containing and managing the crisis.  

How do you reach people each and every day?

We are in an age where the Internet reigns supreme.  People of all age, particularly the younger generation spend countless hours a day on the web, cell phones and PDA’s.  This new generation relies on utilizing these tools and applications to stay connected and “In-The-Know.”  Shouldn’t you use the same methods to reach your community, target market, employees,  and potential customers? When people leave their homes, schools, or businesses, most likely they are carrying their mobile phone. People’s cell phones have become a necessary part of day-to-day life.  The fact is that mobile phones are no longer marginal, nor are they limited to just audio content.  They have reached near-ubiquitous levels worldwide.  Mobile communications now include everything from SMS to email to content-rich video.   

•  What are the best tactics for marketing to consumers on their very small and personal telephone devices?
  
• How do you deal with the tangle of technology formats and the various carrier requirements? 
  
•  How do you manage your contacts and marketing content to ensure effective campaigns.